by Safa D. Manala-o, CBAA
The Department of Marketing, in coordination with the Philippine Marketing Association, held the “Mindanao Roadshow 2015” on Nov. 6 at the MSU-IIT Gym. The event was organized by the Junior Entrepreneurial Marketing Students (JEMS) society and attended by more than 500 students from MSU-IIT, MSU Marawi, MSU Naawan, St. Michael’s College, and Iligan Medical Center College.
The activity kicked off with an invitation from Ms. Ann Cristine Palisoc, the Agora Youth Awards Chair and President of Phil Wacoal Corp., for the students to join the annual prestigious Agora Youth Awards. This longstanding national competition is organized by the Philippine Marketing Association in search for the best marketing plans produced by students for household brands such as Sun Cellular and Mang Inasal. This year, the winning entry came from the Institute’s Department of Marketing, which was awarded as the “Marketing School of the Year” after besting 9 other universities.
The event’s highlight, however, was the talk on “Creating a Marketing Plan in the Digital Age” by Mr. Albet Buddahim, Managing Director of IPG Mediabrands and former Agora Youth Awardee. He spoke extensively on the history and development of Marketing, role of digital marketing in communications, business trends for 2015 and parts of the marketing plan. He also discussed a variety of company cases that capitalize on digital media and social networking to gain a competitive edge in the market. Accordingly, the most popular brands nowadays utilize digital media to reach out and interact with their customers, making their brands meaningful to the market.
The seminar concluded with closing remarks from Prof. Stephen C. Fajardo, a faculty of the Department of Marketing, who invited all students to actively participate in the upcoming Agora Youth Awards.