Marketing Students Showcase Products at Robinsons

Marketing Students Showcase Products at Robinsons

by Ace Escol and Pamela Bote

The 4th year students of the Department of Marketing, CBAA recently held the #13PRENEUR: AN ENTREP 197 MAKER FAIRE last February 1 – 2, 2018. Thirteen (13) studentpreneur startups displayed innovative products during the 2-day exhibit at the Atrium, Level 1, Robinsons Place Iligan. This trade show served as the official product launching of the thirteen (13) studentpreneurs in their Entrep 197 subject, the business plan implementation and considered to be the terminal output among all Marketing students in the institute.

MSU-IIT Administrators and Faculty members headed by Vice Chancellor For Academic Affairs Dr. Franco Teves and CBAA Dean Dr. Polaus Bari and DTI Representatives headed by Business Development Division Chief Ms. Nancy Echavez

The 2-day exhibit was formally opened by Dr. Polaus M. Bari, CBAA Dean and was graced by Dr. Franco G. Teves, Vice Chancellor for Academic Affairs who delivered an inspirational message among the attendees. Ms. Nancy G. Echavez, Business Development Division Chief of Department of Trade and Industry (DTI) Lanao del Norte also shared how DTI, through their programs and services, can help further the startup business of the students. A formal ribbon-cutting ceremony then followed after Prof. Rhede Nelson J. Manulat, Department Chairperson closed the program by challenging the students to continue these ventures even after graduation. The short program was attended by Accountancy and Business Management (ABM) Senior High School students of the Integrated Developmental School (MSU-IIT IDS), Iligan City National High School (ICNHS) and Masters Technological Institute of Mindanao (MTIM).

The featured #13PRENEURS were as follows: 

  1. 3DRIVE – offers a customizable 3D printed flash drives;
  2. AESTHETE – provides an organic moisturizing lip balm, cheek tint, and hair wax;
  3. BAMBUK – offers a customizable bamboo notebook;
  4. BOHEMIA – sells native yet hippie basket bags made of lampakanay and uway;
  5. CASE DEPOT – offers a readymade laptop sleeve, business file case and sunglass felt case;
  6. KABAN – produces a 3-way bag that serves as backpack, shoulder bag and sling bag;
  7. MEMENTO – sells high quality travel pillows that offers comfort and style;
  8. PELLE & PELLE – offers a collection of high quality synthetic leather stitched into everyday items such as leather case journal, wallet, and power cord;
  9. PENTATRIS – provides a tetris-inspired wooden desk organizers composed of five (5) blocks;
  10. SPEIRA – sells a 100% upcycled engineered bamboo cable and wire winder;
  11. STEETCHES – provides fresh and trendy embroidered tees;
  12. STRINGS – offers a high quality leather drawstrings backpacks;
  13. ZIP-IN – produces an innovative footwear with detachable and interchangeable shoe skin.
Entrep 197 Students During the #13PRENEUR: An Entrep 197 Maker Faire

 The product launching was made possible through the collaborative effort of the Department of Marketing, College of Business Administration and Accountancy, Negosyo Center at MSU-IIT, Junior Entrepreneurial Marketing Society and the support of various partners such as Good Frydays, Boy Zugba, Seven Seas Waterpark, Lalaundry Lounge, Zammi Shirts and Prints, Wash Up, SMART Communications, and City Councilors Atty. Demosthenes Plando and Jake Balanay.

 The Entrep 197 class is under the able mentorship of Asst. Prof. Marlo C. Novino and Asst. Prof. Stephen C. Fajardo of the Department of Marketing, CBAA.

Display Area during the 2-day exhibit at Atrium Level, Level 1, Robinsons Place Iligan

Topics : Entrepreneurship  Marketing  CBAA

Marketing Department and Philippine Marketing Association host the “Mindanao Roadshow 2015”

Marketing Department and Philippine Marketing Association host the “Mindanao Roadshow 2015”

by Safa D. Manala-o, CBAA

Marketing Department and Philippine Marketing Association host the 'Mindanao Roadshow 2015'

The Department of Marketing, in coordination with the Philippine Marketing Association, held the “Mindanao Roadshow 2015” on Nov. 6 at the MSU-IIT Gym. The event was organized by the Junior Entrepreneurial Marketing Students (JEMS) society and attended by more than 500 students from MSU-IIT, MSU Marawi, MSU Naawan, St. Michael’s College, and Iligan Medical Center College.

The activity kicked off with an invitation from Ms. Ann Cristine Palisoc, the Agora Youth Awards Chair and President of Phil Wacoal Corp., for the students to join the annual prestigious Agora Youth Awards. This longstanding national competition is organized by the Philippine Marketing Association in search for the best marketing plans produced by students for household brands such as Sun Cellular and Mang Inasal. This year, the winning entry came from the Institute’s Department of Marketing, which was awarded as the “Marketing School of the Year” after besting 9 other universities.

The event’s highlight, however, was the talk on “Creating a Marketing Plan in the Digital Age” by Mr. Albet Buddahim, Managing Director of IPG Mediabrands and former Agora Youth Awardee. He spoke extensively on the history and development of Marketing, role of digital marketing in communications, business trends for 2015 and parts of the marketing plan. He also discussed a variety of company cases that capitalize on digital media and social networking to gain a competitive edge in the market. Accordingly, the most popular brands nowadays utilize digital media to reach out and interact with their customers, making their brands meaningful to the market.

The seminar concluded with closing remarks from Prof. Stephen C. Fajardo, a faculty of the Department of Marketing, who invited all students to actively participate in the upcoming Agora Youth Awards.

Topics : road show  marketing