MSU-IIT Dominates 1st YES Mindanao Bootcamp

MSU-IIT Dominates 1st YES Mindanao Bootcamp

by Marlo C. Novino

The BSBA Entrepreneurial Marketing and BS Entrepreneurship students of the College of Business Administration and Accountancy (CBAA) emerged as Overall Champion during the first ever Young Entrepreneurs Society (YES) Mindanao Bootcamp sponsored by the Entrepreneurship Educators’ Association of the Philippines (ENEDA) and hosted by San Isidro College and Central Mindanao University in Malaybalay City, Bukidnon last August 31 to September 1, 2018.

The MSU-IIT delegates dominated in various academic and non-academic related competitions, such as:



  • Joules Marie Don
  • Christian Rey Cloma
  • Nicel Mae Orbe
  • Hannah Gamali


  • Sean Preil Dela Cruz


  • Kriszyrine Serino
  • Juliet Tatad
  • Elvy Magdadaro


  • Alexandria Sumagang
  • Bryan Boloron
  • Christian Rey Cloma

Bigger challenges were also given to select BS Entrepreneurship students as they were elected in the YES Mindanao Chapter. Sahic Guro III was elected as President along with Hannah Faith Luna as Secretary and Ahmad Abdulhamid as one of the Board of Directors. Although freshmen, the students expressed excitement in hosting the 2nd YES Mindanao Bootcamp in MSU-IIT next year.

Plenary talks on Business Model Canvas and Industry 4.0 were also given to the participating students of MSU-IIT, San Isidro College, Initao College, Philippine Women’s College of Davao, University of Southern Mindanao, and Central Mindanao University.

YES is the official student affiliate of the Entrepreneurship Educators’ Association of the Philippines (ENEDA).

Topics : Entrepreneurship  YES Mindanao Bootcamp  Negosyanteens

Marketing Students Showcase Products at Robinsons

Marketing Students Showcase Products at Robinsons

by Ace Escol and Pamela Bote

The 4th year students of the Department of Marketing, CBAA recently held the #13PRENEUR: AN ENTREP 197 MAKER FAIRE last February 1 – 2, 2018. Thirteen (13) studentpreneur startups displayed innovative products during the 2-day exhibit at the Atrium, Level 1, Robinsons Place Iligan. This trade show served as the official product launching of the thirteen (13) studentpreneurs in their Entrep 197 subject, the business plan implementation and considered to be the terminal output among all Marketing students in the institute.

MSU-IIT Administrators and Faculty members headed by Vice Chancellor For Academic Affairs Dr. Franco Teves and CBAA Dean Dr. Polaus Bari and DTI Representatives headed by Business Development Division Chief Ms. Nancy Echavez

The 2-day exhibit was formally opened by Dr. Polaus M. Bari, CBAA Dean and was graced by Dr. Franco G. Teves, Vice Chancellor for Academic Affairs who delivered an inspirational message among the attendees. Ms. Nancy G. Echavez, Business Development Division Chief of Department of Trade and Industry (DTI) Lanao del Norte also shared how DTI, through their programs and services, can help further the startup business of the students. A formal ribbon-cutting ceremony then followed after Prof. Rhede Nelson J. Manulat, Department Chairperson closed the program by challenging the students to continue these ventures even after graduation. The short program was attended by Accountancy and Business Management (ABM) Senior High School students of the Integrated Developmental School (MSU-IIT IDS), Iligan City National High School (ICNHS) and Masters Technological Institute of Mindanao (MTIM).

The featured #13PRENEURS were as follows: 

  1. 3DRIVE – offers a customizable 3D printed flash drives;
  2. AESTHETE – provides an organic moisturizing lip balm, cheek tint, and hair wax;
  3. BAMBUK – offers a customizable bamboo notebook;
  4. BOHEMIA – sells native yet hippie basket bags made of lampakanay and uway;
  5. CASE DEPOT – offers a readymade laptop sleeve, business file case and sunglass felt case;
  6. KABAN – produces a 3-way bag that serves as backpack, shoulder bag and sling bag;
  7. MEMENTO – sells high quality travel pillows that offers comfort and style;
  8. PELLE & PELLE – offers a collection of high quality synthetic leather stitched into everyday items such as leather case journal, wallet, and power cord;
  9. PENTATRIS – provides a tetris-inspired wooden desk organizers composed of five (5) blocks;
  10. SPEIRA – sells a 100% upcycled engineered bamboo cable and wire winder;
  11. STEETCHES – provides fresh and trendy embroidered tees;
  12. STRINGS – offers a high quality leather drawstrings backpacks;
  13. ZIP-IN – produces an innovative footwear with detachable and interchangeable shoe skin.
Entrep 197 Students During the #13PRENEUR: An Entrep 197 Maker Faire

 The product launching was made possible through the collaborative effort of the Department of Marketing, College of Business Administration and Accountancy, Negosyo Center at MSU-IIT, Junior Entrepreneurial Marketing Society and the support of various partners such as Good Frydays, Boy Zugba, Seven Seas Waterpark, Lalaundry Lounge, Zammi Shirts and Prints, Wash Up, SMART Communications, and City Councilors Atty. Demosthenes Plando and Jake Balanay.

 The Entrep 197 class is under the able mentorship of Asst. Prof. Marlo C. Novino and Asst. Prof. Stephen C. Fajardo of the Department of Marketing, CBAA.

Display Area during the 2-day exhibit at Atrium Level, Level 1, Robinsons Place Iligan

Topics : Entrepreneurship  Marketing  CBAA

Prof. Bokingo Shares MSU-IIT’s Entrepreneurship Initiatives at the ENEDA National Conference

Prof. Bokingo Shares MSU-IIT’s Entrepreneurship Initiatives at the ENEDA National Conference

by Marlo C. Novino

The Entrepreneurship Educators’ Association of the Philippines, Incorporated (ENEDA) held its 15th National Conference at Subic Grand Harbour Hotel, Subic Bay Freeport Zone, Zambales from February 16 to 18, 2017 with the theme “Latching onto Sustainability Towards a New Economic Order: Technopreneurship”. The conference’s goal was to bring respected industry practitioners and academicians for an discussion on the most pressing issues in the world of business and the academe, with emphasis on technopreneurship.

Several academicians were invited to give in-depth insights and challenges of the conference topic. Prof. Randy Castillo of Colegio de San Juan de Letran shared how technopreneurship enhances business education’s sustainability amidst K to 12, while Prof. Antonio Lopez, DBA of Miriam College delivered the internationalization and sustainability of Business Education programs. Rev. Fr. Clarence Victor Marquez, OP of Colegio de San Juan de Letran gave insights regarding ethics at the heart of technopreneurship while Prof. Luis Maria Calingo, PhD of Holy Angel University shared re-engineering the quality of academic institutions through technology. Prof. Real Carpio So of De La Salle University provided insights regarding the prevalence of social technopreneurship.

Industry champions also imparted current practices of technopreneurship. Rebekah Melencio, Senior Vendor Manager of Lazada, shared the Lazada story and how technopreneurship provided them the leverage in the wholesale and retail industry. Jason Cruz, Social Business Leader of McCann Worldgroup, one of the leading digital advertising agencies in the country, presented the new trends in advertising as influenced by technology. From the entertainment industry, the famous talk show host, Dr. Eugenio “Boy” Abunda shared the technopreneur’s niche based on his own story. They all presented how technopreneurship significantly changed the landscape of doing business in their own respective industries.

From the academe, Prof. Julita W. Bokingo, faculty of the Marketing Department and former Dean of the CBAA, shared the Entrepreneurship and Technopreneurship development initiatives of MSU-IIT.

The integration of entrepreneurship education in the curriculum took place in 1998 after she finished her month long Trainers’ Course in Enterprise Development (TRACED) training at the UP Institute for Small Scale Industries (UP ISSI). Her action plan after the training paved for the Entrepreneurship Development for Engineering Technology Education Level (EDETEL) and the transformation of two SET Business and Legislation Courses into two undergraduate Technopreneurship offerings. Today, all engineering technology students are taking these two courses. Moreover, BS Civil Engineering students of COE are now taking up a 3-unit undergraduate entrepreneurship course.

At CBAA, Ma’am Jo, as she is fondly called, spearheaded the offering of a 3-unit entrepreneurship course in the undergraduate programs as early as 1995. This initiative actuated in the metamorphosis of BSBA Entrepreneurial Marketing program, the one and only in the Philippines back in 2007. Now however, the BSBA Entrepreneurial Marketing is offered at MSU Marawi, MSU Naawan, and MSU General Santos.

At the graduate program level, Prof. Bokingo initiated the creation of an Entrepreneurial Marketing course in the MBM program and another Technopreneurship course among Engineering Research and Development for Technology (ERDT) students.

Her active involvement in concretizing the entrepreneurship education in the university led to the creation of the first technology business incubator in Mindanao, the iDEYA: Center of Innovation and Technopreneurship (CIT), where she holds office as a faculty coordinator handling Industry Collaboration and Academic Entrepreneurship. The center is co-funded by the DOST PCIEERD.

Truly, MSU-IIT has taken its flight as one of the leading entrepreneurial universities in the country soaring farther to deliver its mission of providing quality education for the industrial and socio-economic development of Mindanao.

Topics : entrepreneurship  entrepreneurship education  ENEDA