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CBAA co-hosts National Conference on Entrepreneurship

CBAA co-hosts National Conference on Entrepreneurship

by | Mar 11, 2019 | Business Administration & Accountancy

by Marlo C. Novino

Department of Marketing, CBAA Faculty Members and Students during the 2019 ENEDA National Conference on Entrepreneurship

As part of the strategic goals of the college to establish a national presence in entrepreneurship, the College of Business Administration and Accountancy, MSU-IIT, through the Department of Marketing, together with Central Mindanao University (CMU), University of Science and Technology of Southern Philippines (USTP) and the Entrepreneurship Educators’ Association of the Philippines (ENEDA) hosted the 2019 National Conference on Entrepreneurship held at the Mallberry Suites Business Hotel and USTP Campus in Cagayan de Oro City last February 7 – 8, 2019. Nationally acclaimed Entrepreneurship and Technopreneurship champions were invited to share their expertise in various plenary topics revolving around the conference’s theme which is Entrepreneurship Education in the 4th Industrial Revolution.

The 2-day conference started with a talk on Industry 4.0 delivered by the Department of Science and Technology (DOST) Secretary himself, Dr. Fortunato Dela Peña, who also assured that DOST will be a forefront agency in promoting this cyber-physical era while making sure that the people will be equipped with the right skills and competencies needed for the current era, hence the agency’s strategic message: ‘science for the people’. To shed some light in the preparation of the students for Industry 4.0 in the higher education, Dr. Antonio Lopez, co-chair of the Commission on Higher Education (CHED) technical panel, emphasized the role of Higher Education Institutions (HEIs) as a major support infrastructure in honing students to become globally competitive and 4IR ready. While Dr. Paz Diaz, board secretary of Small Enterprise Research and Development Foundation (SERDEF), gave a talk on integrating the United Nation’s Sustainable Development Goals (SDG) 2030 in the Philippine entrepreneurship education. This was followed by a plenary session on preparing the entrepreneurship educators for Generation Z learners shared by Maria Luisa Gatchalian, the Department of Entrepreneurship Chair, Miriam College.

The afternoon session was geared towards technopreneurship education. Rex Wallen Tan, General Manager of Hopkins International Partners, opened the session with his plenary talk on the impact of entrepreneurship education in the 4th Industrial Revolution. This talk was complemented by Dr. Luis Sison, Director of the Technology Transfer and Business Development Office of UP Diliman, who gave a comprehensive discussion on Tech 101 experience basing from his personal experiences as a technopreneurship educator at UP Diliman. Meanwhile, the topic on patents and copyrights was delivered by Prof. Michael Jorge Peralta, Innovation and Technology Support Office (ITSO) manager from University Santo Tomas. While the co-founder and CEO of 1000 Angels and Hustle Ground, Maria Rita Theresa Nicole Paterno, shared her expertise and provided tips on venture capitalism and angel investing.

Parallel research presentation for faculty members highlighted the second day of the conference. This was made possible through the efforts of the research committee headed by Dr. Emilina Sarreal of De La Salle University (DLSU) and supervised by Dr. Ronnel Sudaria of CMU and Prof. Julita Bokingo of MSU-IIT. Meanwhile, five (5) teams vied in the Business Model Pitch Competition. These teams include students from MSU-IIT, Miriam College, Palawan State University (PSU), De La Salle College of St Benilde, and University of Santo Tomas (UST). The team from UST who pitched charcoal briquettes emerged as champion.

Student members of the Young Entrepreneurs Society (YES), the official student organization of ENEDA, gathered in the USTP campus for a Student Leadership Bootcamp. A national election was held and our very own BS Entrepreneurship student, Sahic Guro III was elected as National Vice President for Regional Affairs. 

Sahic Guro III (5th from right), BS Entrep student elected as National Vice President for Regional Affairs of the Young Entrepreneurs Society (YES), the official student arm of ENEDA

The 2019 National Conference on Entrepreneurship was made possible through the efforts of ENEDA Mindanao Chapter President, Prof. Julita W. Bokingo with the support of ENEDA National President Dr. Elaine L. Boquiren of Miriam College and the MSU-IIT administration headed by Dr. Sukarno D. Tanggol, Chancellor and Dr. Polaus M. Bari, Dean of CBAA.

Topics : 2019 ENEDA Conference  YES  Entrepreneurship Education

Prof. Bokingo Shares MSU-IIT’s Entrepreneurship Initiatives at the ENEDA National Conference

Prof. Bokingo Shares MSU-IIT’s Entrepreneurship Initiatives at the ENEDA National Conference

by | Feb 26, 2017 | Business Administration & Accountancy

by Marlo C. Novino

The Entrepreneurship Educators’ Association of the Philippines, Incorporated (ENEDA) held its 15th National Conference at Subic Grand Harbour Hotel, Subic Bay Freeport Zone, Zambales from February 16 to 18, 2017 with the theme “Latching onto Sustainability Towards a New Economic Order: Technopreneurship”. The conference’s goal was to bring respected industry practitioners and academicians for an discussion on the most pressing issues in the world of business and the academe, with emphasis on technopreneurship.

Several academicians were invited to give in-depth insights and challenges of the conference topic. Prof. Randy Castillo of Colegio de San Juan de Letran shared how technopreneurship enhances business education’s sustainability amidst K to 12, while Prof. Antonio Lopez, DBA of Miriam College delivered the internationalization and sustainability of Business Education programs. Rev. Fr. Clarence Victor Marquez, OP of Colegio de San Juan de Letran gave insights regarding ethics at the heart of technopreneurship while Prof. Luis Maria Calingo, PhD of Holy Angel University shared re-engineering the quality of academic institutions through technology. Prof. Real Carpio So of De La Salle University provided insights regarding the prevalence of social technopreneurship.

Industry champions also imparted current practices of technopreneurship. Rebekah Melencio, Senior Vendor Manager of Lazada, shared the Lazada story and how technopreneurship provided them the leverage in the wholesale and retail industry. Jason Cruz, Social Business Leader of McCann Worldgroup, one of the leading digital advertising agencies in the country, presented the new trends in advertising as influenced by technology. From the entertainment industry, the famous talk show host, Dr. Eugenio “Boy” Abunda shared the technopreneur’s niche based on his own story. They all presented how technopreneurship significantly changed the landscape of doing business in their own respective industries.

From the academe, Prof. Julita W. Bokingo, faculty of the Marketing Department and former Dean of the CBAA, shared the Entrepreneurship and Technopreneurship development initiatives of MSU-IIT.

The integration of entrepreneurship education in the curriculum took place in 1998 after she finished her month long Trainers’ Course in Enterprise Development (TRACED) training at the UP Institute for Small Scale Industries (UP ISSI). Her action plan after the training paved for the Entrepreneurship Development for Engineering Technology Education Level (EDETEL) and the transformation of two SET Business and Legislation Courses into two undergraduate Technopreneurship offerings. Today, all engineering technology students are taking these two courses. Moreover, BS Civil Engineering students of COE are now taking up a 3-unit undergraduate entrepreneurship course.

At CBAA, Ma’am Jo, as she is fondly called, spearheaded the offering of a 3-unit entrepreneurship course in the undergraduate programs as early as 1995. This initiative actuated in the metamorphosis of BSBA Entrepreneurial Marketing program, the one and only in the Philippines back in 2007. Now however, the BSBA Entrepreneurial Marketing is offered at MSU Marawi, MSU Naawan, and MSU General Santos.

At the graduate program level, Prof. Bokingo initiated the creation of an Entrepreneurial Marketing course in the MBM program and another Technopreneurship course among Engineering Research and Development for Technology (ERDT) students.

Her active involvement in concretizing the entrepreneurship education in the university led to the creation of the first technology business incubator in Mindanao, the iDEYA: Center of Innovation and Technopreneurship (CIT), where she holds office as a faculty coordinator handling Industry Collaboration and Academic Entrepreneurship. The center is co-funded by the DOST PCIEERD.

Truly, MSU-IIT has taken its flight as one of the leading entrepreneurial universities in the country soaring farther to deliver its mission of providing quality education for the industrial and socio-economic development of Mindanao.

Topics : entrepreneurship  entrepreneurship education  ENEDA