Senior Marketing Students hold FREBAzaar at Centrio Mall, CdO

Senior Marketing Students hold FREBAzaar at Centrio Mall, CdO

by Jayson F. Ermac

Following the success of the “The Hall Shoppe” launching at the TBI building, the Entrep 197 class of the Department of Marketing conducted a one-day trade fair at Centrio Mall, Cagayan de Oro City on March 18 to showcase the products they developed for their practicum.

Dubbed as FREBAzaar Centrio 2017, the event was participated by the student business startups EncaseArtsy PotsieCreo NotesHoraz NotepadsModerno BagsWoodworksCura Bags, and Bristle Board.

Strategically located at the third floor bridgeway of the Centrio Mall, the studentpreneurs were warmly applauded by customers as they proudly displayed their products that range from engineered bamboo cellphone case to customized journals and notepads, bags, clay pots, and wood-based desk organizers.  Some alumni visited the bazaar and commended the products, as well as local Kagay-anons who commented on how remarkable the products are and lauded the bazaar in general.

Entrep 197 – The Learning Company is a practicum course for graduating BSBA Entrepreneurial Marketing students, wherein they are expected to implement their approved business plans for 4 and a half months. Apart from the usual challenge of starting a business, the students are expected to increase the business startup visibility and market share.

Topics : Department of Marketing  CBAA  MSU-IIT

JEMS wins Marketing Cup 2017

JEMS wins Marketing Cup 2017

by Marlo C. Novino

Junior Entrepreneurial Marketing Society (JEMS), the official student affiliate of the Marketing Department, CBAA was declared as the Overall Champion of the Marketing Cup 2017 held on February 24 at the St. Michael’s College Gymnasium, Iligan City.

The Marketing Cup is an annual event that gathers public and private business colleges in Iligan City and neighboring towns and cities for a forum on marketing related issues. Kian Kazemi, a celebrity entrepreneur who owns restaurants, graced the event and shared his experience as a marketing practitioner. Several academic related competitions were held right after the forum.

Participants from Iligan Medical Center College (IMCC), St. Peters College (SPC), St. Michaels College (SMC), MSU-Iligan Institute of Technology (MSU-IIT), Mindanao State University Marawi Campus, St. Ritas College of Balingasag, Misamis Oriental, Christ the King College in Gingoog City, and Lourdes College in Cagayan de Oro City competed in the six marketing related events.

During the awarding ceremony, delegates of MSU-IIT were declared victorious after winning the following events:


Most Outstanding Marketing Students

June Pearl Achacoso

Mishell Pearl Arboladura

Hyacinth Tiempo

Research Poster Presentation

Iris Castillo

Marimar Bihag

Blissfuljay Gonzales


Battle of the Brains

Constantino Brasileño Jr.

Alethia Rebosit

Jonie Jumamil

Michelle Sombilon

Marites Macalong

Tagline/Slogan Making

Bryan Boloron


Extemporaneous Advertising

Vanessa Rose Zambas

Clark Reuben Galope

Von Julius Podiotan

Melisse Herlao

Lein Pamatong

Electronic Advertising

Jonaisha Papaladun

Kimberly Luna

Sittie Hedaya Tocalo

This is the fourth win for MSU-IIT since the launching of the Marketing cup in 2014.

The event was organized by St. Michaels College and spearheaded by the College of Business Administration.

Topics : marketing cup 2017  JEMS  Department of Marketing  MSU-IIT

Marketing Students Top BPI SINAG U Challenge 2016

Marketing Students Top BPI SINAG U Challenge 2016

by Jenecca Lois D. Medina and JP P. Achacoso

Mr. Constantino A. Brasileño and Ms. June Pearl P. Achacoso, both fourth year students from the Department of Marketing, were hailed as one of the top 5 winners of the BPI Sinag U Challenge held on November 29, 2016. Together with their mentor, Prof. Pamela F. Resurreccion, they represented MSU-IIT in the final pitch that took place at the BPI Head Office. The winners will receive a seed fund of Php 100,000 and mentoring sessions from the Ateneo Center for Social Entrepreneurship (ACSEnt). Along with MSU-IIT, the other winners were from AdMU, UP Diliman, UP Visayas, and Saint Louis University.

The BPI Sinag Challenge aims to discover, capacitate, recognize, and support young social entrepreneurs who can help uplift communities. Their support includes grants, mentoring, and access to finance. This year, they widened the reach and deepened the impact  through two categories: The BPI Sinag U targeted at student entrepreneurs, and BPI Sinag Accelerate targeted social entrepreneurs of up to 45 years old, whose enterprises are ready to scale-up and expand, while deepening their impact in community development.

Other competitors in the challenge included Ateneo de Manila University, Ateneo de Naga University, Ateneo de Davao University, Saint Louis University, St. Paul University Manila, St. Paul University Dumaguete, University of St. Lasalle, University of San Carlos, University of the Philippines Diliman, University of the Philippines Visayas, and University of Southeastern Philippines.

When asked for a statement on winning the BPI Sinag U Challenge, Mr. Brasileno and Ms. Achacoso said that the sleepless nights during the bootcamps to improve their business model had paid off as they feel immensely blessed and overwhelmed with the victory. Both expressed their happiness over the opportunity to represent MSU-IIT and the Department of Marketing. They hope that someday Knapp, their business’ name, will be introduced to the market and improve consumers’ lives.

Topics : BPI Sinag U Challenge  Department of Marketing  CBAA

TINGOG, DE host youth meet

TINGOG, DE host youth meet

The OVCRE Department of Extension (DE) and the Transparency, Integrity, Good Governance (TINGOG), together with the Department of Extension hosted the Kabataan Makialam: A Youth Leaders’ Convergence held on March 5, 2016 at the MSU-IIT Board Room.

The Youth Leaders Convergence is part of the growing advocacy in raising the level of awareness and national consciousness of the youth sector in offering solutions to society. The said convergence was well represented a 40-members of youth civic organizations, student councils and out-of-school youth groups from Misamis Oriental, Lanao del Norte and Iligan City.

There were two speakers during the event. Ms. Rohanimah Guro, Prime Minister of the MSU-IIT Debate Varsity and founder of Sagip Eksena Initiative shared her views on why there is a need to be informed of what is happening in society. Guro is leading a city-based youth group aiming for art conservation.

The second speaker, Mr. Jahaziel Mark Bahan, incumbent President of the MSU-IIT Kataastaasang Saggunian ng mga Mag-aaral shared his views on the importance of good governance, starting with every youth organization exhibiting his expertise as university student leader for almost three years.

The program also saw an idea building workshop which emphasized on youth solutions to society’s problems. A total of five groups presented their proposals ranging from the housing program, youth apathy and participation in local and school governance.

The event concluded with the signing of the Pact of Unity, attesting to the youth’s promise to be more active in social issues involving governance, environment, gender development and other relevant issues today.

The initiative of the convergence was made by Datu Esma Mikee P. Maruhom, Chairperson of TINGOG. Maruhom is also the immediate past Student Regent of the Mindanao State University System and former President of the MSU-IIT KASAMA.

A second phase of this convergence is being planned by the organizers after the success of the first activity. The program is part of the social responsibility platform of TINGOG, as it envisions for an active youth participation in nation building.

The DE, through its Director, Dr. Nimfa Bracamonte, is maintaining its objectives in providing aid for social development programs as instituted in the WE CARE program of MSU-IIT. 

Topics : OVCRE  TINGOG  DE  Youth Leaders