by Marlo C. Novino

Junior Entrepreneurial Marketing Society (JEMS), the official student affiliate of the Marketing Department, CBAA was declared as the Overall Champion of the Marketing Cup 2017 held on February 24 at the St. Michael’s College Gymnasium, Iligan City.

The Marketing Cup is an annual event that gathers public and private business colleges in Iligan City and neighboring towns and cities for a forum on marketing related issues. Kian Kazemi, a celebrity entrepreneur who owns restaurants, graced the event and shared his experience as a marketing practitioner. Several academic related competitions were held right after the forum.

Participants from Iligan Medical Center College (IMCC), St. Peters College (SPC), St. Michaels College (SMC), MSU-Iligan Institute of Technology (MSU-IIT), Mindanao State University Marawi Campus, St. Ritas College of Balingasag, Misamis Oriental, Christ the King College in Gingoog City, and Lourdes College in Cagayan de Oro City competed in the six marketing related events.

During the awarding ceremony, delegates of MSU-IIT were declared victorious after winning the following events:


Most Outstanding Marketing Students

June Pearl Achacoso

Mishell Pearl Arboladura

Hyacinth Tiempo

Research Poster Presentation

Iris Castillo

Marimar Bihag

Blissfuljay Gonzales


Battle of the Brains

Constantino Brasileño Jr.

Alethia Rebosit

Jonie Jumamil

Michelle Sombilon

Marites Macalong

Tagline/Slogan Making

Bryan Boloron


Extemporaneous Advertising

Vanessa Rose Zambas

Clark Reuben Galope

Von Julius Podiotan

Melisse Herlao

Lein Pamatong

Electronic Advertising

Jonaisha Papaladun

Kimberly Luna

Sittie Hedaya Tocalo

This is the fourth win for MSU-IIT since the launching of the Marketing cup in 2014.

The event was organized by St. Michaels College and spearheaded by the College of Business Administration.

Topics : marketing cup 2017  JEMS  Department of Marketing  MSU-IIT