by Safa D. Manala-O
The faculty of CBAA has recently concluded a 6-months long training on Business Analytics delivered by the Ateneo de Zamboanga University (ADZU) and sponsored by Commission on Higher Education (CHED). A graduation ceremony took place on December 9, 2016 at the MSU-IIT Boardroom after the final training session was completed. The training began back in July and consisted of 5 modules: Intro to Business Analytics, Data Warehousing, Descriptive Analytics, Predictive Analytics and Prescriptive Analytics. Training sessions were held at CBAA, MSU-IIT and ADZU.
Business analytics is being given priority by CHED and business schools as its potential to study past performance and predict trends of organizations and markets is becoming more promising and needed. There is also a push by private organizations to make the Philippines a global center for analytics. In an Inquirer article, Mariels Almeda Winhoffer, President and Country General Manager of IBM Philippines, had announced that there is now a consortium called ANALYTIKA to promote Analytics as an Industry in the Philippines. ANALYTIKA was founded by ABS-CBN, BPI, IBM, IMI, Meralco, Shell, SM Retail, Smart/PLDT and Sun Life of Canada. Its advisory council includes famed Dr. Isagani Cruz, and the heads of DTI, DOST and CHED.
CBAA Dean Dr. Polaus Bari hopes that the Business Analytics training will propel the college’s instruction to a more industry-responsive direction. In a statement given on the training, he said “Industries or businesses that practice the use of good analytics tend to be much more profitable and efficient than the ones that do not, and it is the role of our school to align our graduates to these organizations’ needs. In our proposed curricula for the 4 programs that CBAA hubs, we have incorporated business analytics as one subject. This comes as training for our students to become leaders in business data management and its application.”